Central Maryland’s Data-Driven 988 Marketing Campaigns and Lowering the Stakes of Engagement
“With 988 coming, we knew we needed to find a better way to promote our 24/7 helpline,” said Adrienne Breidenstine, vice president of policy and communications at Behavioral Health System Baltimore. Locally, the National Suicide Prevention Lifeline (now called 988 Suicide & Crisis Lifeline) was called the “Here2Help Hotline.” However, community